Market Size
Understanding the scope and potential of Jolders requires a comprehensive view of its target market across three dimensions: TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market). The following analysis integrates global industry data and trends within the decentralized finance (DeFi) and alternative investment sectors.
🟣 TAM – Total Addressable Market
Jolders operates at the intersection of the global investment market and the rapidly expanding crypto economy. According to CoinGecko and BingX:
$17.6 trillion in total crypto transactions (2024)
$388.5 trillion projected global investment market by 2025 (Grand View Research)
$14.9 trillion projected alternative investment market by 2026 (MarketsandMarkets)
$3 trillion projected STO (Security Token Offering) market by 2025 (Polaris Market Research)
This represents an unprecedented opportunity to bridge traditional and decentralized finance.
🟪 SAM – Serviceable Available Market
The SAM narrows in on investors focused on alternative, tokenized investment opportunities. Based on 2023 data:
$119 billion in Total Value Locked (TVL) in DeFi platforms
Estimated $2.2 trillion in alternative capital investments, including STOs
Jolders targets this specific segment of early adopters and innovation-driven capital allocators.
🟦 SOM – Serviceable Obtainable Market
During its initial growth phase, Jolders is focused on capturing a strategic portion of the market through highly curated investment offerings. In its first year:
Focus on small to mid-cap disruptive projects
Goal: capture 0.5% of the addressable segment
Equivalent to $11 billion in investment capital targeted for onboarding
The platform aims to increase its market share as the STO and tokenized equity landscape matures.
🎯 Clients & Users
Clients: Startups & Venture Funds seeking tokenized funding
Users: Global DeFi investors and early-stage equity supporters
This dual-sided market approach allows Jolders to scale rapidly, leveraging smart contract automation and NFT-based co-investment instruments.
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