> For the complete documentation index, see [llms.txt](https://jolders.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://jolders.gitbook.io/docs/intro/market-size.md).

# Market Size

Understanding the scope and potential of Jolders requires a comprehensive view of its target market across three dimensions: **TAM (Total Addressable Market)**, **SAM (Serviceable Available Market)**, and **SOM (Serviceable Obtainable Market)**. The following analysis integrates global industry data and trends within the decentralized finance (DeFi) and alternative investment sectors.

***

#### 🟣 TAM – Total Addressable Market

Jolders operates at the intersection of the **global investment market** and the rapidly expanding **crypto economy**. According to CoinGecko and BingX:

* **$17.6 trillion** in total crypto transactions (2024)
* **$388.5 trillion** projected global investment market by 2025 (Grand View Research)
* **$14.9 trillion** projected alternative investment market by 2026 (MarketsandMarkets)
* **$3 trillion** projected STO (Security Token Offering) market by 2025 (Polaris Market Research)

> This represents an unprecedented opportunity to bridge traditional and decentralized finance.

***

#### 🟪 SAM – Serviceable Available Market

The SAM narrows in on **investors focused on alternative, tokenized investment opportunities**. Based on 2023 data:

* **$119 billion** in Total Value Locked (TVL) in DeFi platforms
* Estimated **$2.2 trillion** in alternative capital investments, including STOs

Jolders targets this specific segment of early adopters and innovation-driven capital allocators.

***

#### 🟦 SOM – Serviceable Obtainable Market

During its initial growth phase, Jolders is focused on capturing a strategic portion of the market through highly curated investment offerings. In its first year:

* Focus on **small to mid-cap disruptive projects**
* Goal: capture **0.5%** of the addressable segment
* Equivalent to **$11 billion** in investment capital targeted for onboarding

> The platform aims to increase its market share as the STO and tokenized equity landscape matures.

***

#### 🎯 Clients & Users

* **Clients:** Startups & Venture Funds seeking tokenized funding
* **Users:** Global DeFi investors and early-stage equity supporters

This dual-sided market approach allows Jolders to scale rapidly, leveraging smart contract automation and NFT-based co-investment instruments.