Crowdfunding

Over the last decade, crowdfunding has emerged as a powerful tool for enabling collective financial participation in creative, social, and entrepreneurial projects. By leveraging online platforms and network effects, crowdfunding has helped connect early-stage projects with communities willing to support them, often in exchange for products, perks, or equity.

🏗️ Four Primary Models of Crowdfunding:

Type
Description
Example Platforms

Reward-based

Participants receive exclusive products or perks in return for contributions.

Kickstarter, Indiegogo

Donation-based

Contributions are made without financial return — typically for charitable causes.

GoFundMe

Lending-based

Backers lend capital to projects and receive repayments with interest.

LendingClub

Equity-based

Participants receive ownership or profit rights in startups they support.

Seedrs, Republic, Crowdcube

According to Statista, more than $16.2B was raised globally via crowdfunding in 2020, with projections estimating the market to surpass $28.8B by 2025. In the U.S., Republic has facilitated participation in over 250 startups, and Seedrs in the UK has enabled the deployment of over £293M into early-stage ventures.


⚖️ Key Limitations of Traditional Crowdfunding

While successful, traditional crowdfunding models also carry notable limitations:

  • Limited financial upside for contributors (especially in reward/donation-based models)

  • Restricted liquidity — contributions are often locked without any way to exit

  • Fragmented access — eligibility often varies based on jurisdiction, income, or accreditation

  • Minimal investor governance — few platforms offer participants voting rights or influence over the project’s development


🔁 Crowdfunding vs. Jolders: A New Model of Participation

While both models leverage distributed participation, Jolders introduces a next-generation framework using blockchain infrastructure, tokenized participation, and smart contract-based governance.

Feature

Traditional Crowdfunding

Jolders

Ownership Model

Perks or non-transferable equity

On-chain participation via NFTs

Liquidity

None or very limited

Optional secondary market access

Geographic Reach

Often regional or jurisdiction-bound

Global by default (compliance permitting)

Investor Rights

Minimal influence or control

Governance rights and access to reports

Transparency

Limited disclosure from projects

On-chain record of all participation activity

Revenue Sharing

Rare

Possible royalty/loyalty revenue sharing


🔍 Why This Matters

Jolders bridges the best of both worlds — the accessibility of crowdfunding and the structural rigor of private market participation. Through tokenized models, participants can access curated opportunities with flexible entry points, transparent performance tracking, and optional liquidity.

This model offers a stronger alignment between projects and participants while maintaining trust and flexibility through blockchain infrastructure.

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